Fresh from the cyber-press — it’s your July 2nd brief look at recent news and views in the events wrangling world. This Saturday’s news includes a variety of topics that may shock, disgust or bore you, but they might also inspire you to do something a little different for your next event. For complete details on any of these items, click the headline link and read the article in its entirety.
“…“there” was a wonderful five-day improv and mindfulness workshop Mindful Play, Playful Mind…at Mere Point on the beautiful Maine coast. In this two-part article I’ll share a little of my experience and takeaways, followed by their relevance to event design…The content and process of Mindful Play, Playful Mind was so rich that I’ll cover only a fraction of what one might learn from participating…”
I don’t know much about the relationship between improv and events (or improv and anything), but I am a firm believer in the value of mindfulness. So I was happy to find this post by Adrian Segar, because I’m interested in learning more about connecting improv and events, and because I wanted to hear his take on mindfulness. This post is worth your time to read it, and I’m looking forward to Part 2.
“I participated in my first Blab—kind of like a Periscope-type video chat for groups—and got a heaping pile of great thoughts about AV and production issues…Projection mapping/video walls…Drones, but not for aerial photography…Virtual reality…Augmented reality…3-D Holographic speakers…LED wall projection…Audience participation tools…”
“It seems hard to believe that just a few short years ago the idea of having a remote, online audience for a meeting or event was bleeding-edge technology. I remember all too vividly the trials and errors of combining services such as Skype and the just released Google Hangouts, with what was, at the time, state-of-the-art live-streaming technology…These days, however, there are so many live-streaming options for your event that it’s hard to swing a microphone and not hit the latest video streaming service that’s popped up…Periscope, Blab, Hangouts Live, YouTube Live, Facebook Live…What’s been fascinating…has been…the proliferation of these free and low-cost streaming services, bringing the ability to make any meeting or event instantly accessible to attendees all over the world. While they’re not replacements for high-quality streaming services, they can be powerful tools in the event planner’s toolbox. Here are just a few uses to get your mind going…”
If you haven’t already incorporated live streaming and some of the other audio-visual tools mentioned in the two items above into your events, consider doing a trial of one or several of these at your next event. Get some experience with these tools before promoting or featuring them in your marketing, but don’t put off learning about this eventech until attendees or sponsors are asking why you don’t do live streaming, VR, projection walls or other experiential audio-visuals.
“They take months, or even years of planning…Annual conferences are costly and hard work to plan, but the benefits of bringing together hundreds or thousands of people for two or three days is clearly worth the effort. But how do you get the most out of this yearly event so that the conference message is extended beyond the allotted two or three days?…The easiest and best way to extend the life of a conference is…recording it…make the content available online…providing on-demand content afterwards…This means that your audience is bigger and your conference reach increased…Get social and use platforms to spread the word, and encourage your attendees to fully engage with the event before it happens, during the conference and afterwards…Utilising social media will also extend the life of your conference for weeks afterwards if your attendees are fully engaged…Another way to extend the life of the event…is some well thought out giveaways for attendees…live streaming…has been proven to be very beneficial for events in many ways. Not only does it increase your conference audience…but it also extends the life of the physical event and encourages more people to attend next time…”
This item gave a few tips on ways to extend the impact of your event past the agenda’s official ending time and date. Consider how your events might leverage the four tools mentioned. But also take to heart the overall theme — that you and others put a lot of time, effort and money into an event that only lasted one day, or maybe several days. Figure out at least a couple ways to let your event live on and bring benefits to participants long after they say aloha to the venue.
“Advanced farming demos, 3-D food printing displays, “alt-protein” tasting stations, and food-focused virtual reality were just some of the interactive exhibits guests got to experience at the Food Loves Tech expo…presented by food magazine Edible Manhattan…as an outlet for food-tech companies to highlight the intersection of food and technology through a variety of large-scale exhibits, immersive installations, leadership panels, and multi-sensory dining experiences. “There’s an incredible rush of experimentation and investment in technology entering our food chain,” said Edible editor in chief Brian Halweil…a 22,000 square-foot tunnel space…was separated into four zones…that highlighted the intersection of food and technology…”
I really like the concept of highlighting the intersection of food and technology. As a standalone event, the Food Loves Tech expo sounds really cool, but I’d also like to explore ways that at least a few “Food & Tech” stations could be incorporated in other events to create a fun and unique experience for attendees.