Announcing A New Blog For Events:

Automattic Won Registrar Rights For .blog TLD

On May 12, 2016, Matt Mullenweg announced that Automattic is the parent company for Knock Knock Whois There LLC ( 🙂 ), the domain registrar which will manage the new .blog top level domain (TLD).

blog domain AutomatticIt’s now public that Automattic is the company behind Knock Knock Whois There LLC, the registry for the new .blog TLD. (And a great pun.)…I’m excited we won and think that it will be both an amazing business going forward and give lots of folks an opportunity to have a fantastic domain name in a new namespace and with an easy-to-say TLD…If you have a trademark you can get in August, and then October for the “land rush.”

AVN: Leveraging Emerging Technologies And Trends

There are and will continue to be relatively frequent disruptive or destructive innovations that launch or catalyze new trends and technologies which result in opportunities to generate long term residual revenue (passive, investment or recurring revenue) or short term, but high profit margin and fast growth, entrepreneurial income. A diverse team of skilled, committed and appropriately-focused people who invest a significant amount of time (sweat equity) and a relatively small amount of capital can take advantage of the opportunities created by the disruptive or destructive innovations to build a robust and resilient positive cash-flow venture that is fun to be part of and has a good chance of high return over the long term. The shorter term employer / employee relationships created by the new world of work expected to prevail for 2016 – 2026, and the potential of extended periods of ‘unemployment’ for workers, suggest the advisability or necessity of each American AVNworker having multiple revenue streams.

For the above reasons and more, I have been building Aspen Ventures Network (AVN), a network regularly launching startups for emerging technology and short term opportunities. AVN is a for-profit umbrella company through which multiple short, medium or long term ventures are quickly developed, launched and iterated. The AVN team identifies business opportunities focused on emerging or short term trends, evaluates potential benefits, develops high-potential concepts, and launches the ventures.

AVN’s goal is to identify high-potential emerging technology sectors, sub-sectors or situations analogous to the semiconductor and internet sectors that gave rise to innovation surges and entrepreneurial explosions from 1940 to 2014. We are especially focused on moments or windows where one or two people can make a huge impact, e.g. Steve Wozniak and Steve Jobs creating and marketing the Apple II, Larry Page and Sergey Brin creating Google, people registering and using short .com domain names when they first became available, people earning lots of money in the early days of AdSense, ecommerce, and Facebook social games, Alex Tew creating the Million Dollar Homepage, etc.

On May 12, when I saw Matt’s post that Automattic was taking “reservations” for .blog domain names, it popped up a big mental picture that blared at me, “AVN Opportunity!!!” Being amongst the first people to register .blog domain names isn’t the same as cofounding Apple or Google, but it’s definitely a moment in time one should not ignore. After reading Matt’s post, I immediately went to the reservation site and reserved my personal blog domain name, After that I worked with family, friends and AVN members to reserve a few other .blog domain names of high interest to us (only one domain name per email address). From Matt’s short post and the “official” post about this topic, it’s a bit vague as to whether reserving a .blog name absolutely gives you the first opportunity to register that domain, but that’s what it sounds like, which is pretty cool! 🙂 Guess we’ll find out in October whether that’s the way it works…

A New Blog About Events:

events blogOne of the domain names we reserved was The actual domain registration is expected to start happening in October 2016 for the domain names we reserved. I have no way of knowing what I’ll be doing in October, but chances are I’ll still be an events wrangler then…and for many years after that. So I plan to use initially as the website address for post about all sorts of event topics, news and views. It’s likely I’ll transition Events Wrangling from the address to the new address and continue to publish through or self-host with

It will take a while to build the SEO and quality reputation for, but it’s a nice, clean, self-explanatory website address for people interested in events. So ten years from now, if I work hard, listen to good advice, and play my cards right, has a better than even chance of being a highly recognized source of useful information for events wranglers and others who see value in event information, news, resources, ideas, and opinions.

Although my announcement today about the brand new website address is a bit premature, I wanted to highlight the opportunity for other people to think about what .blog domain names might have value for them or for people they know.

Stay tuned to Events Wrangling to find out more about as October 2016 gets closer. Hmmm…if I lived in Washington, D.C., I could write a few posts about October and November political happenings. It’s looking like it will be quite an unusual election this year, and the post-election events may be a bit out of the ordinary! Maybe a few gatherings to rival Andrew Jackson’s 1829 inaugural open house at the White House

Optimizing Value of .blog Domains

In keeping with the goals of AVN, now that we have a selection of what we consider “good” .blog domain names, we will start developing a plan for optimizing the value of those domains. Below are a few of our tentative plans. These plans will be a lot more detailed by October.

  1. — The plan for is for it to be a blog about all things technology-related. I’ve written about tech for quite a few years, but there is an overabundance of tech blogs on the ‘net. So the main challenge with this site will be clarifying the focus and target audience.
  2. grog — It seemed worthwhile to go for a couple domains with marketing potential. With all the current focus on craft beers, will be a name that one of our craft brewmeister friends might want to use, since one definition of a “grog shop” is a saloon, or place that sells beer. In Cleveland, Ohio, USA, the Grog Shop has “an extensive list of micro-brews, imports, and domestic beer”. This domain could also be focused on the more traditional types of grog: “Grog is any of a variety of alcoholic beverages. The word originally referred to a drink made with water and rum, which British Vice Admiral Edward Vernon introduced into the naval squadron he commanded in the West Indies on 21 August 1740…Modern versions of the drink are often made with hot or boiling water, and sometimes include lemon juice, lime juice, cinnamon, or sugar to improve the taste. Additionally in the United States, apple cider is sometimes substituted for water. Rum with water, sugar, and nutmeg was known as bumbo and was more popular with pirates and merchantmen. By contrast, in Australia and New Zealand, the word has come to mean any alcoholic drink…”
  3. — The owner of the domain (he was also the person who originally registered the domain) participated in an unconference I helped organize. We talked about and other high-demand websites he had registered on a whim when the general public was first able to get .com domain names. So, having the chance, we definitely had to go for I’m sure you can come up with at least as many ways as I can for using this website address, some of which are the same as
  4. Mulaidh by bench in Shamrock Lane — There are several possibilities for optimizing the value of First is the straightforward approach, writing about all things dog-related, with a focus on resources for dog owners. Maybe should be an aggregator site for dog news, as well as information, stories and posts about dogs. This blog could be written from perspective of a dog, similar to A Dog’s Purpose and other books “penned” by dogs, Dean Koontz has written from the viewpoint of a golden retriever in a way that I find very engaging and evocative, in both his regular novels and his Trixie books. And my daughter has always wondered what her dog is “thinking.” The might simply have a dog-owner’s perspective on their dog and the world of dogs. Lots of other intriguing possibilities here…
  5. — My initial thought for was a Runner’s World type of blog resource. But because none of the current members of AVN are avid joggers, it might make more sense to develop this domain name in a way that makes it valuable to a company which make products for joggers. If it developed traction amongst the jogging and fitness demographic, there could be a lot of companies interested in acquiring the domain down the road.

AVN has other .blog name plans, but the above list should give you a feel for how you might use a .blog website to promote your passions or create value for yourself and for others.

Only time will show us which .blog domain names will develop the highest value in terms of SEO, site views, advertising value, resale value or other criteria.

What .blog name will you reserve today???


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